Managing Director

Debra Baker

Debra Baker is a journalist, turned lawyer, turned entrepreneur focused on helping law firms drive revenue and expand client relationships in a profession undergoing dramatic change.

With more than 20 years of experience working in the legal market, she leverages market data, competitive intelligence and innovation design concepts to help lawyers rethink the way they create, deliver and communicate value to clients. The goal: to build better law businesses, increase the bottom line and make the practice of law more enjoyable.

Prior to her current role, she founded Law Leaders Lab, a law firm strategy company focused on leadership and transformation in the legal profession. Law Leaders Lab was acquired by Growth Play in January of 2016.

Debra is a licensed attorney whose background includes executive-level marketing and business development positions for both a Global 100 law firm and a leading legal technology company. Prior to these positions, she was an award-winning journalist for the ABA Journal, where she covered law practice management and business ethics. Her unique blend of journalism, legal and business experience helps her analyze issues, distill complex ideas, and deliver key messages in clear and compelling ways.

Debra is based in San Diego and is licensed to practice law in Illinois. She has presented on a variety of law industry topics before local and international audiences and is author of the blog Law Firm Transitions and a proprietary research report, “The Evolution of Value in Legal Services.”

Debra is active in the San Diego community, serving on the executive committee of Pro Kids l The First Tee of San Diego, a non-profit organization that use the game of golf to inspire leadership and character among children in underserved communities. She is also active in the Thursday Club and the Thursday Club Foundation, where she has held several board positions. She has been recognized among the San Diego Business Journal’s “Women Who Mean Business,” and by San Diego Metro Magazine’s “Women Impacting San Diego.”