Frank Cespedes teaches at Harvard Business School. For 12 years, he was the Managing Partner at a firm which won awards in the United States and Europe for its work with Fortune-1000 companies worldwide, and he has consulted to many organizations across industries.
At Harvard, he has developed and taught a variety of MBA and executive courses, led the Strategic Marketing Management program for senior executives, and was co-lead of the Sustainable Market Leadership program for CEOs and their leadership teams. He currently teaches the Entrepreneurial Sales and Marketing course in the MBA program as well as modules in the Owner President Management (OPM) executive program, and he heads the executive program on “Aligning Strategy and Sales.” He has served on the boards of both established and start-up firms.
Frank is the author or co-author of six books, including Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling (Harvard Business Review Press, 2014); Concurrent Marketing: Integrating Product, Sales and Service(Harvard Business School Press); as well as articles in Harvard Business Review, Wall Street Journal, Strategy and Business, Business Horizons, California Management Review, International Encyclopedia of Business and Management, Journal of Managerial Issues, Journal of Personal Selling & Sales Management, Marketing Encyclopedia, Organization Science, Sloan Management Review, and Strategy & Business.
Frank received his B.A. from the City College of New York, M.S. from M.I.T., and Ph.D. from Cornell University.