Tasneem Goodman GrowthPlay
Managing Director

Tasneem Goodman

Tasneem Goodman has spent more than 15 years in the professional services space working with lawyers and other professionals to grow their businesses and helping firms make the most of their relationships with their clients, their talent and their recruits.

Prior to joining GrowthPlay, Tasneem was a partner and the Director of Marketing at Katten Muchin Rosenman, where she led the firm’s marketing and business-development team.

Tasneem previously practiced law in the corporate department of Latham & Watkins, where she represented publicly-traded and privately-held companies in mergers, acquisitions, and securities offerings, and in the restructuring group of Kirkland & Ellis, where she represented corporate debtors in bankruptcy planning, negotiation, and litigation. Before her career in law, Tasneem was an event planner in the University of Chicago’s student life office.

Tasneem is co-chair of the Legal Marketing Association’s Your Honor Awards, the longest-running annual national award program recognizing excellence in legal marketing. She also serves on the board of directors of Lawyers Lend-A-Hand to Youth, a nonprofit organization that channels the legal community’s resources to promote mentoring programs in disadvantaged communities, and the Alumni Board of Governors of the University of Chicago, which cultivates engagement of the worldwide University of Chicago alumni community through volunteerism, philanthropy, and participation.

Tasneem graduated from the University of Chicago Law School and earned her Bachelor’s degree, with honors, from the University of Chicago.