Tracey Wik GrowthPlay
Managing Director

Tracey Wik

Tracey is the Managing Director and Practice Lead for Organization Effectiveness and Talent Consulting for GrowthPlay. She came to GrowthPlay via the 2015 acquisition of Chally, a global sales and leadership performance measurement firm.

Tracey helps clients increase sales effectiveness across the sales chain through utilization of predictive analytics and transformation practices that use human capital as a lever to lead the organization towards greater revenue and optimized value.

Tracey is an experienced business developer, consultant, educator, and sought-after public speaker with cross-industry expertise: banking and financial services, technology, staffing, pharma, industrial products, distribution, and hospitality. Additional specialties include:

  • Creating a World-Class Sales Organization
  • Sales And Workforce Talent Management
  • Business Development
  • Organization Alignment and Strategies
  • People Development
  • Descriptive and Predictive Talent Assessments
  • Transformation

She is the author of several publications including: The Keys to Building a Transformative Practice (October, 2009) and Investing in Women: Why It Is Critical in a Professional Services Firm (May, 2009).

Tracey holds a Master’s degree in Organization Development from Northwestern University.