G3 in the Real World: A Case Study and Success Story of ‘Hunting in Packs’
At GrowthPlay, we preach the power of the G3 strategy to business development: guard, grow, and get. Using the proverbial 80/20 rule, 80% of law firm revenue is typically in the guard and grow segments. Most law firm revenue is derived from existing clients, so attorneys and firms invest in revenue retention through client experience […]
