About Us

Our Mission

To help professionals and their firms grow, consistently and predictably, with a zealous focus on revenue experience,  client experience and talent experience

We are growth consultants with a passion for human potential. Founded in 2001 as Akina–a Swahili word that means “kinship”–GrowthPlay works predominantly with law firms and other professional services firms to increase revenue, strengthen client loyalty and attract and retain top talent.

Our Managing Directors are seasoned consultants who seek to help law and professional services firms achieve growth. Our goal is not only to help them make more money, but also to develop professionals who find meaning and purpose in their work. 

We work with firms, teams, and individuals to change perceptions and performance around selling so that anyone can succeed in revenue-generating roles. We have developed methodologies, templates and techniques that help individuals discover their personal motivations and aptitudes for selling, and then coach them to success with consistency and discipline.

Our Vision

Insipire every law firm and professional services firm to transform the way they operate by embracing sales as an act of service, driving positive economic outcomes

OVER

0 %

of AmLaw 200 are clients

MORE THAN

0

individuals
coached

OVER

0 %

repeat clients

PROUDLY

0 %

women-owned business

Our Experts

Debra Baker

Debra Baker

Managing Director




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DEBRA BAKER

MANAGING DIRECTOR

Holly Barocio

Holly Barocio

Managing Director




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HOLLY BAROCIO

MANAGING DIRECTOR

Bonnie Johnson

Client Services Manager




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BONNIE JOHNSON

CLIENT SERVICES MANAGER

Tasneem Goodman

Tasneem Khokha

Managing Director




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TASNEEM KHOKHA

MANAGING DIRECTOR

Deborah Knupp

Deborah Knupp

Managing Director




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DEBORAH KNUPP

MANAGING DIRECTOR

Kelly Rizo

Kelly Rizo

Chief Operating Officer




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KELLY RIZO

CHIEF OPERATING OFFICER

Alycia Sutor

Alycia Sutor

Managing Director




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ALYCIA SUTOR

MANAGING DIRECTOR

Contact Us

GrowthPlay