We are growth consultants with a passion for human potential. Founded in 2001 as Akina–a Swahili word that means “kinship”–GrowthPlay works predominantly with law firms and other professional services firms to increase revenue, strengthen client loyalty and attract and retain top talent.

Our Managing Directors are seasoned consultants who seek to help law and professional services firms achieve growth. Our goal is not only to help them make more money, but also to develop professionals who find meaning and purpose in their work. 

We work with firms, teams, and individuals to change perceptions and performance around selling so that anyone can succeed in revenue-generating roles. We have developed methodologies, templates and techniques that help individuals discover their personal motivations and aptitudes for selling, and then coach them to success with consistency and discipline.