Matt Plavnick helps lawyers, law firms, and marketing and business development professionals connect with target audiences to earn new business and grow revenue. Since 2010, Matt has provided business development guidance to nationally recognized boutiques and Am Law 50 firms alike.
Curious by nature (he once spent a winter in Antarctica!), Matt is fascinated by how clients buy and lawyers sell—and closing the gap between the two. He asks key questions to reveal new opportunities and uncover lawyers’ and marketers’ unique advantages. Matt prioritizes critical thinking and creativity in client service.
Matt is the founder and Chief Inspiration Officer of Axis Marketing Strategies. In addition to business development training and coaching, Axis delivers frameworks and skills to help in-house marketing and BD teams deliver better client service to lawyers through knowledge, empathy, and confidence.