Resources

Puzzle Pieces coming together
Blog
Deborah Knupp

G3 in the Real World: A Case Study and Success Story of ‘Hunting in Packs’

At GrowthPlay, we preach the power of the G3 strategy to business development: guard, grow, and get. Using the proverbial 80/20 rule, 80% of law firm revenue is typically in the guard and grow segments. Most law firm revenue is derived from existing clients, so attorneys and firms invest in

Blog
Debra Baker

Making Strategy Stick: A Growth Readiness Roadmap

As law firms navigate the uncertainties impacting the business of law, leaders must be more intentional about driving consistent and sustainable growth. Unfortunately, most strategic plans fail because they are either too aspirational or too tactical. Aspirational strategic plans are heavy on vision but light on concrete action; tactical strategic

Blog
Debra Baker

Every Lawyer Is a Seller – And We Have the Data to Prove It

Contrary to the stereotype that lawyers are either “finders, minders, or grinders,” there is no one-size-fits-all approach to business development. Every lawyer has the potential to be a seller – and we have the research to prove it. Since 2015, GrowthPlay has taken a page from the corporate sales world

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Deborah Knupp

Turning Anxiety into a Business Development Superpower

Anxiety disorders are the most common mental illness in the U.S., affecting 40 million adults in the United States age 18 and older. Anxiety disorders are highly treatable, yet only 36.9% of those suffering receive treatment. Anxiety disorders can develop from a complex set of risk factors, including genetics, brain

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GrowthPlay

2024 International Women’s Day – Impactful Ways to Support Women

If, like us, you want to do something during Women’s History Month, here are a few impactful, practical, and meaningful ways to support women – not just this month but all year ‘round. Participate in equity-based professional development training. Industry organizations, such as the American Bar Association, offer webinars, panel

Blog
Alycia Sutor

Returning to Private Practice: How Lawyers Can Find Authentic and Valuable Ways to Connect with their External Networks to Rebuild a Book of Business

One way to rebuild a book of business when returning to private practice is by building collaborative relationships with partners in their firm, which we discussed in the article Returning to Private Practice: How Lawyers Can Build Relationships within their Firm to Advance Business Development Goals. Another way to encourage

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Tasneem Khokha

Culture Can Make or Break a Firm’s Success – 3 Steps to Building a Culture that Aligns with Business Development and DEIB Objectives

Whether organizations realize it or not, culture directly impacts their strategic initiatives, including business development strategies and diversity, equity, inclusion and belonging (DEIB) programs. There is a misconception that culture can only have a positive impact or doesn’t impact other business strategies and initiatives. But culture significantly affects every component

Blog
Deborah Knupp

The Questions Law Firms Need to Ask to Bridge the Generational Gap

Gen Z has entered the law firm – and the legal industry may never be the same.   In the past few years, the oldest cohorts of Gen Z – defined as people born between 1997 and 2010 – have graduated from law school and joined law firms as junior associates.

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