Coaching with Confidence:

Engaging Lawyers in Business Development
Using Research-Backed Selling Styles

Legal Marketing Association Northeast Conference
October 17, 2025, New York City

Coaching with Confidence

Unlock the power of six lawyer selling styles to boost confidence, engagement, and client growth.

Strengths-Based Coaching

Harness individual strengths to tailor coaching, align business goals, and accelerate attorney success.

Every Lawyer Is a Seller – And We Have the Data to Prove It

View our Resources

Discover a full library of GrowthPlay resources designed to help you coach with impact, develop attorney strengths, and build sustainable business development success across your firm.