For a long time, the people most prepared to articulate and advocate for inclusion efforts in law firms have been human resource professionals and diversity officers. Increasingly firms, however, are realizing that diversity plays an important role in their efforts to sell their services and build lasting relationships with clients. In fact, far from being a purely inward-facing function, diversity and inclusion efforts should be a central pillar of your firm’s business development strategy, and this team should be staffed accordingly.
The Journal of Legal Marketing – From Theory to Practice: Making Design Thinking Principles Work for your Law Firm
Design thinking has gained traction in the professional services world in recent years. As this roblemsolving approach reaches more legal marketers, we hear it described in various ways, many of them more lofty than practical. Innovative. Empathetic. Strategic. Maybe even fun.