If you’re like most lawyers, business development feels more draining than energizing. It’s not because you don’t care about building relationships—it’s because the process feels heavy.
AI can change that.
Here are three practical ways lawyers can put AI to work today:
- Client Trend Spotting
- Use AI to summarize the latest headlines or regulatory updates in a client’s industry. Instead of spending hours sifting through articles, you walk into meetings informed and ready to talk about what matters most.
- Use AI to summarize the latest headlines or regulatory updates in a client’s industry. Instead of spending hours sifting through articles, you walk into meetings informed and ready to talk about what matters most.
- Opportunity Mapping
- Ask AI to surface potential connections between your current clients and emerging markets. This can reveal opportunities for introductions, cross-selling, or proactive client alerts.
- Ask AI to surface potential connections between your current clients and emerging markets. This can reveal opportunities for introductions, cross-selling, or proactive client alerts.
- Follow-Up Made Easy
- Draft personalized thank-yous or next-step notes in seconds, then refine in your own voice. You’ll stay top of mind without losing time.
- Draft personalized thank-yous or next-step notes in seconds, then refine in your own voice. You’ll stay top of mind without losing time.
The beauty of AI isn’t just efficiency, it’s freedom. Freedom to shift from feeling like business development is “homework” to engaging in energizing conversations. Freedom to stop treating BD as another job and truly start treating it as an act of service – an extension of what it means to be a great lawyer, not an add-on activity.
That’s why I created The AI Multiplier: Using AI to Create Time and Build Relationships. In less than an hour, you’ll leave with tools you can put into practice immediately.
Business development shouldn’t leave you depleted. It should leave you connected.