Debra Baker
Debra Baker
In the News
Debra Baker

Deb Baker Writes for LJN – Hallmarks of Highly Successful Coaching Programs

How well does your attorney coaching program stack up? Here are six pillars to self-assess whether your informal or formal business development coaching and training programs are working. In a piece for the May 2022 edition of LJN “Marketing the Law Firm” newsletter, Deb Baker outlines multiple ways to leverage business development coaching and training to achieve top line results.

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In the News
Debra Baker

Reimagining Business Development Training And Coaching

If you were to poll the attorneys in your firm about whether business development is an expectation or an option, would you get a consistent answer? High performing firms are increasingly investing earlier and more often in attorney business development coaching and training. This is good news for a profession that historically looked down on business development as being beneath the character of a lawyer. Increasingly lawyers are recognizing that sales is about helping solve problems that need to be solved — an extension of rather than an adjunct to legal excellence.

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In the News
Debra Baker

Law Firms’ Future Isn’t About Rainmaking. It’s About Change-Making

Meet the rising star of new law: the changemaker. Change-makers are lawyers with a relentless focus on growth who also recognize that long-term success requires more than revenue generation alone. With the head of a rainmaker and the heart of an innovator, change-makers are quickly becoming a driving force in helping partners buy into new ways of thinking.

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In the News
Debra Baker

Rethinking Law Firm Growth: Moving from Bottom Line to Triple Bottom Line Success Metrics

The legal profession has had a pretty good run. Lawyers are busy and overall law firm economics are solid. After a decade of declining and flat growth, 2018 brought an upward tick in demand. Key practices of corporate, litigation and employment all reported growth. Anecdotally, a general sense of “busyness” contributed to attorney confidence and sense of productivity.

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Webinars
Debra Baker

Overcoming Barriers to Law Innovation

Innovation is a loaded term for many firms. A new GrowthPlay study looks beneath the surface at why law innovation is a challenge and what practical tools are available to circumvent them.

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