About Us

Holly helps lawyers create practices they are proud of by harnessing their business development strengths and building sustainable habits that drive growth.

She combines her almost 20 years of industry experience with insights gathered from partnering with law firms across the country to help lawyers master business development principles. Prior to joining GrowthPlay, Holly was the head of marketing and client services for a Chicago-based law firm where she led the firm’s business development efforts, attorney coaching initiatives and client service interviews. Clients that work with Holly note her practical advice and appreciate the insights she shares from conducting client interviews.

Holly is a past member and immediate past co-chair of the Legal Marketing Association’s (LMA) Diversity, Equity & Inclusion Committee and served on the Legal and Professional Services Council (LPSC) Board for six years. She has previously held leadership positions with the Chicago Association of Legal Personnel Administrators and various National Association for Law Placement (NALP) working groups.

A frequent speaker, Holly has covered topics including, professional branding, business development, sales execution and the intersection of business development and diversity, equity and inclusion to organizations including LMA, LPSC, the Association of Legal Administrators, the Professional Development Consortium, NALP, Northwestern Pritzker School of Law and the American Association of Law Libraries.

Holly graduated from the University of Michigan in Ann Arbor—Go Blue! She is a passionate ice hockey fan and player. Holly lives in Chicago with her partner, Jason, and their three cats.