

The AI Multiplier: Why Lawyers Need a New Approach to BD
For most lawyers, business development can often feel like a second job. It competes with the demands of practicing law, billable hours, and the never-ending
For most lawyers, business development can often feel like a second job. It competes with the demands of practicing law, billable hours, and the never-ending
Law firms have weathered plenty of change — but the convergence of economic uncertainty, shifting client demands, disruptive technology, and mounting pressure on DEI and
Law firm strategic planning has a bad rap. Many firms spend significant time, energy, and resources developing a strategic plan only to see it falter.
As law firms navigate the uncertainties impacting the business of law, leaders must be more intentional about driving consistent and sustainable growth. Unfortunately, most strategic
Contrary to the stereotype that lawyers are either “finders, minders, or grinders,” there is no one-size-fits-all approach to business development. Every lawyer has the potential
The economics of mutuality is a principle asserting that for businesses to thrive and grow, they should operate in a way that benefits all stakeholders
Law firm strategic plans typically fall short for one of two reasons. They are either too visionary—filled with great ideas on what they want to
How well does your attorney coaching program stack up? Here are six pillars to self-assess whether your informal or formal business development coaching and training programs are working. In a piece for the May 2022 edition of LJN “Marketing the Law Firm” newsletter, Deb Baker outlines multiple ways to leverage business development coaching and training to achieve top line results.
As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this LMA Podcast episode, Debra Baker reflects on CX in a law firm environment.
Becoming a trusted advisor with your clients often hinges on your ability to achieve defined business outcomes. Those results are especially important when communicating with General Counsel and Chief Financial Officers.