Deb Baker Writes for LJN – Hallmarks of Highly Successful Coaching Programs

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How well does your attorney coaching program stack up? Consider six pillars to self-assess whether your informal or formal business development coaching and training programs are working. In this feature for the May 2022 issue of Marketing the Law Firm by Law Journal Newsletters, Deb Baker makes the case:

With the war on talent topping the list of strategic priorities for law firms this year, law firm leaders are recognizing that salary hikes alone are not enough to attract and retain top talent. Leading firms are using business development coaching and training programs as a talent retention strategy.

Elevating your business development culture is a win-win for attorneys, clients and the bottom line. Whether your program is informal or formal, there are multiple ways to leverage business development coaching and training to achieve top line results.