Let’s be honest: lawyers don’t lack discipline. They lack time.
The hours spent on BD tasks: researching industries, drafting meeting prep notes, following up with prospects—add up fast. For many, it feels like trying to squeeze a second job into an already overloaded schedule.
Here’s where AI changes the game.
Imagine compressing hours of preparation into minutes. With the right prompts, AI can:
- Summarize an industry’s top trends.
- Draft a personalized follow-up email.
- Create a plain-English overview of a potential client’s business.
That saved time isn’t about doing less work. It’s about showing up more prepared, more confident, and more present with your clients and prospects.
And that presence matters. Researchers like Heidi Gardner shows that collaboration and authentic engagement drive deeper client loyalty and stronger firm performance. AI is simply the tool that clears the runway so you can get there faster.
This isn’t about cutting corners. It’s about elevating the quality of your conversations. Instead of spending time gathering information, you spend it applying judgment, asking smart questions, and building trust.
If your lawyers are looking for easy-to-use, practical approaches to AI, contact us about GrowthPlay’s workshop on how to use AI for BD prep. My goal is to help lawyers move from overwhelmed to effective, so lawyers can invest energy in being the kind of trusted advisor clients actually want at the table.