For most lawyers, business development can often feel like a second job. It competes with the demands of practicing law, billable hours, and the never-ending client needs that already fill your calendar. It’s no wonder so many lawyers describe BD as exhausting.
But here’s the truth: the problem isn’t lack of discipline or desire. The problem is time.
Clients are asking for more—more collaboration, more proactive insights, more trusted relationships. Meanwhile, lawyers are trying to keep their heads above water. The result? A widening gap between what clients want and what lawyers feel capable of delivering.
This is where artificial intelligence offers a multiplier effect.
Instead of replacing lawyers, AI can multiply your impact by:
- Compressing prep time
- Helping you stand out
- Uncovering opportunities
The shift is subtle but powerful: less time on repetitive prep, more time on the one thing only humans can do—building authentic relationships.
That’s the real promise of AI. It’s not about working faster just to do more. It’s about reclaiming time so you can invest in what matters most: trust, problem-solving, and meaningful connection with clients.
Are you looking for ways to safely expand the use of AI in your firm? GrowthPlay’s AI Quick Start for Lawyer Business Development walks lawyers through practical ways they can use AI to make BD less exhausting and more effective. The goal isn’t to add another task to the to-do list. The goal is to help you shift energy toward what you do best—serving clients.
At the end of the day, AI won’t win work. You will.
