I love the Legal Marketing Association (LMA) community. LMA has played an integral role in my career and professional development. Some of my closest friendships
Confidence remains one of the biggest barriers to business development among law firm partners. Recent BTI research reinforces what many firms already observe: a meaningful
It’s not likely a surprise to anyone who works in or with law firms, that the “real” success that is lauded and promoted is gauged
If you’re like most lawyers, business development feels more draining than energizing. It’s not because you don’t care about building relationships—it’s because the process feels
Let’s be honest: lawyers don’t lack discipline. They lack time. The hours spent on BD tasks: researching industries, drafting meeting prep notes, following up with
For most lawyers, business development can often feel like a second job. It competes with the demands of practicing law, billable hours, and the never-ending