Why Generosity is Good for Business

A recent article published by the Greater Good Science Center at the University of California at Berkeley gathers the results of several studies to demonstrate five ways in which giving is actually good for you: It makes you happy, is good for your health, promotes cooperation and social connection, evokes gratitude, and is contagious. While we tend to view generosity as an act of altruism, it turns out the giver actually gains measurable benefits in the process as well.