

Sales Speak: Selling in Times of Uncertainty
The natural instinct during times of chaos is to move into a place of scarcity. The single best gift you can offer clients is courage and confidence about the path forward.
The natural instinct during times of chaos is to move into a place of scarcity. The single best gift you can offer clients is courage and confidence about the path forward.
Mastering the method is the third step in this important process. And, as we noted in our previous posts, when your method emerges as a result of thoughtful reflection on why you are doing what you’re doing and how you will communicate it, you will have a much greater chance of meeting your goals.
Law firm mergers are an opportunity to combine assets to improve financial results, often in the near term. Done right, a merger also can be the catalyst accelerating long-term law firm growth. The key is to cultivate a growth mindset.
If you were to poll the attorneys in your firm about whether business development is an expectation or an option, would you get a consistent answer? High performing firms are increasingly investing earlier and more often in attorney business development coaching and training. This is good news for a profession that historically looked down on business development as being beneath the character of a lawyer. Increasingly lawyers are recognizing that sales is about helping solve problems that need to be solved — an extension of rather than an adjunct to legal excellence.
Meet the rising star of new law: the changemaker. Change-makers are lawyers with a relentless focus on growth who also recognize that long-term success requires more than revenue generation alone. With the head of a rainmaker and the heart of an innovator, change-makers are quickly becoming a driving force in helping partners buy into new ways of thinking.
The legal profession has had a pretty good run. Lawyers are busy and overall law firm economics are solid. After a decade of declining and flat growth, 2018 brought an upward tick in demand. Key practices of corporate, litigation and employment all reported growth. Anecdotally, a general sense of “busyness” contributed to attorney confidence and sense of productivity.
Innovation is a loaded term for many firms. A new GrowthPlay study looks beneath the surface at why law innovation is a challenge and what practical tools are available to circumvent them.