Reimagining Business Development Training And Coaching
If you were to poll the attorneys in your firm about whether business development is an expectation or an option, would you get a consistent answer? High performing firms are increasingly investing earlier and more often in attorney business development coaching and training. This is good news for a profession that historically looked down on business development as being beneath the character of a lawyer. Increasingly lawyers are recognizing that sales is about helping solve problems that need to be solved — an extension of rather than an adjunct to legal excellence.
Law Firms’ Future Isn’t About Rainmaking. It’s About Change-Making
Meet the rising star of new law: the changemaker. Change-makers are lawyers with a relentless focus on growth who also recognize that long-term success requires more than revenue generation alone. With the head of a rainmaker and the heart of an innovator, change-makers are quickly becoming a driving force in helping partners buy into new ways of thinking.
Rethinking Law Firm Growth: Moving from Bottom Line to Triple Bottom Line Success Metrics
The legal profession has had a pretty good run. Lawyers are busy and overall law firm economics are solid. After a decade of declining and flat growth, 2018 brought an upward tick in demand. Key practices of corporate, litigation and employment all reported growth. Anecdotally, a general sense of “busyness” contributed to attorney confidence and sense of productivity.
Of Counsel: The Legal Practice and Management Report January 2019
For a long time, the people most prepared to articulate and advocate for inclusion efforts in law firms have been human resource professionals and diversity officers. Increasingly firms, however, are realizing that diversity plays an important role in their efforts to sell their services and build lasting relationships with clients. In fact, far from being a purely inward-facing function, diversity and inclusion efforts should be a central pillar of your firm’s business development strategy, and this team should be staffed accordingly.
The Journal of Legal Marketing – From Theory to Practice: Making Design Thinking Principles Work for your Law Firm
Design thinking has gained traction in the professional services world in recent years. As this roblemsolving approach reaches more legal marketers, we hear it described in various ways, many of them more lofty than practical. Innovative. Empathetic. Strategic. Maybe even fun.
