Deb Baker Writes for LJN – Hallmarks of Highly Successful Coaching Programs
How well does your attorney coaching program stack up? Here are six pillars to self-assess whether your informal or formal business development coaching and training programs are working. In a piece for the May 2022 edition of LJN “Marketing the Law Firm” newsletter, Deb Baker outlines multiple ways to leverage business development coaching and training to achieve top line results.
Deb Knupp Writes for ALA – The Shadow Pandemic: How Firm Staff Can Show Up for Struggling Employees
As we enter the third year of COVID-19, we are beginning a new phase: the shadow pandemic. In a piece for the March 2022 issue of ALA’s “Legal Management” magazine, Deb Knupp explores a solution.
Deb Knupp Talks with National Law Review – Mental Health & Relationships in the Legal Industry
In an interview with hosts of the National Law Review’s podcast “Legal News Reach,” Deb Knupp speaks candidly on mental health and well-being in the legal community.
Alycia Sutor Talks with Diversity Ever After – Interrupt Privilege: Overcoming Tokenism
Alycia Sutor joined the Diversity Ever After podcast for a conversation on overcoming tokenism.
Deb Baker Talks with LMA Strategies & Voices – Elevating Client Experience in a Post-Pandemic World
As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this LMA Podcast episode, Debra Baker reflects on CX in a law firm environment.
Legal Management: Setting Laterals Up for Success
Success in lateral hiring is like a coin flip — literally. According to a recently published ALM Intelligence and Decipher report titled, “Risky Business — Rethinking Lateral Hiring,” almost half of all lateral hires leave within five years, and 62% underperform in bringing over their stated books of business.
Assisting Lawyers With Business Development During COVID-19 – The LeXFactor
Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast.
In this episode, they are joined by Deb Knupp, the Managing Director for GrowthPlay, to discuss how business development has been able to pivot in the virtual world, caused by COVID-19. She talks about the consulting firm she works for and how they utilize the cultivation of relationships to build predictable revenue in the legal industry.
We Need to Acknowledge What’s Going On And Be Present
Work From Home (WFH) is the new default for the legal industry. Host Greg Lambert talks with a wide range of legal professionals who share their stories on this new work model.
Supporting Diverse Attorneys: How Marketing Pros Can Become a Business Development Ally
The path to partnership, which many attorneys aspire to achieve, can be a long and challenging road. In order to get there, an attorney’s ability to generate new business is a critical component. The partnership track can be even more difficult for diverse attorneys, as this group tends to lag behind their counterparts in business development. It begs the question: Why do diverse attorneys face challenges in business development, and how can marketing and business development professionals better support their diverse attorneys?
Sales Speak: Selling in Times of Uncertainty
The natural instinct during times of chaos is to move into a place of scarcity. The single best gift you can offer clients is courage and confidence about the path forward.