G3 in the Real World: A Case Study and Success Story of ‘Hunting in Packs’
At GrowthPlay, we preach the power of the G3 strategy to business development: guard, grow, and get. Using the proverbial 80/20 rule, 80% of law firm revenue is typically in the guard and grow segments. Most law firm revenue is derived from existing clients, so attorneys and firms invest in revenue retention through client experience […]
Making Strategy Stick: A Growth Readiness Roadmap
As law firms navigate the uncertainties impacting the business of law, leaders must be more intentional about driving consistent and sustainable growth. Unfortunately, most strategic plans fail because they are either too aspirational or too tactical. Aspirational strategic plans are heavy on vision but light on concrete action; tactical strategic plans focus on box-checking but […]
Every Lawyer Is a Seller – And We Have the Data to Prove It
Contrary to the stereotype that lawyers are either “finders, minders, or grinders,” there is no one-size-fits-all approach to business development. Every lawyer has the potential to be a seller – and we have the research to prove it. Since 2015, GrowthPlay has taken a page from the corporate sales world by using a strengths-based assessment […]
Turning Anxiety into a Business Development Superpower
Anxiety disorders are the most common mental illness in the U.S., affecting 40 million adults in the United States age 18 and older. Anxiety disorders are highly treatable, yet only 36.9% of those suffering receive treatment. Anxiety disorders can develop from a complex set of risk factors, including genetics, brain chemistry, personality, and life events. […]
2024 International Women’s Day – Impactful Ways to Support Women
If, like us, you want to do something during Women’s History Month, here are a few impactful, practical, and meaningful ways to support women – not just this month but all year ‘round. Participate in equity-based professional development training. Industry organizations, such as the American Bar Association, offer webinars, panel discussions, and other training opportunities […]
Returning to Private Practice: How Lawyers Can Find Authentic and Valuable Ways to Connect with their External Networks to Rebuild a Book of Business
One way to rebuild a book of business when returning to private practice is by building collaborative relationships with partners in their firm, which we discussed in the article Returning to Private Practice: How Lawyers Can Build Relationships within their Firm to Advance Business Development Goals. Another way to encourage business development opportunities is by […]
Returning to Private Practice: How Lawyers Can Build Relationships within their Firm to Advance Business Development Goals
In recent years, lawyers have increasingly returned to private practice after working as in-house counsel or with a government agency. As pointed out in this article on Law.com, the trend can benefit both experienced attorneys and the law firms hiring them. For experienced attorneys, returning to private practice can provide new challenges and opportunities. For […]
Culture Can Make or Break a Firm’s Success – 3 Steps to Building a Culture that Aligns with Business Development and DEIB Objectives
Whether organizations realize it or not, culture directly impacts their strategic initiatives, including business development strategies and diversity, equity, inclusion and belonging (DEIB) programs. There is a misconception that culture can only have a positive impact or doesn’t impact other business strategies and initiatives. But culture significantly affects every component of the firm – for […]
The Questions Law Firms Need to Ask to Bridge the Generational Gap
Gen Z has entered the law firm – and the legal industry may never be the same. In the past few years, the oldest cohorts of Gen Z – defined as people born between 1997 and 2010 – have graduated from law school and joined law firms as junior associates. Law firms have four active […]
How Firms Can Foster Collaboration to Enhance Client Service
Today’s clients understand that they need a multi-disciplinary approach to solve problems. They look to a variety of outside advisors, from lawyers to financial analysts to accountants, to help them tackle all the items on their plate. They don’t want to manage their advisors with multiple conversations about the same topic; they want and need […]