Debra Baker is a journalist turned lawyer focused on helping drive law firm growth in revenue and expand client relationships in a profession undergoing dramatic change.
At GrowthPlay, Debra brings more than 25 years of experience in the legal market to oversee the Professional Services Team’s Strategic Growth & Innovation Initiatives. Prior to this role, she founded Law Leaders Lab, served as head of business development for an AmLaw 100 firm, and as marketing director for a legal technology company. Additionally, she was a senior writer for the ABA Journal, where she received numerous awards for her coverage of issues related to law firm management, women in the law, and talent management. Debra is a frequent speaker on the topic of law innovation, new business development, and sales performance. She currently serves on the board of directors for the Northwestern Law School Center for Practice Engagement & Innovation.
Debra’s blend of journalism, legal, and business experience provides her with a distinct perspective when it comes to delivering new approaches in clear and compelling ways. Clients appreciate her willingness to tailor projects and programs to meet the unique needs of their organizations.
Debra is active in the San Diego community, having served on the boards of several non-profits, including Pro Kids/The First Tee of San Diego and the Thursday Club Foundation. She has been recognized among the San Diego Business Journal’s “Women Who Mean Business,” and by San Diego Metro Magazine’s “Women Impacting San Diego.”
As law firms navigate the uncertainties impacting the business of law, leaders must be more intentional about driving consistent and sustainable growth. Unfortunately, most strategic
Contrary to the stereotype that lawyers are either “finders, minders, or grinders,” there is no one-size-fits-all approach to business development. Every lawyer has the potential
The economics of mutuality is a principle asserting that for businesses to thrive and grow, they should operate in a way that benefits all stakeholders
Law firm strategic plans typically fall short for one of two reasons. They are either too visionary—filled with great ideas on what they want to
How well does your attorney coaching program stack up? Here are six pillars to self-assess whether your informal or formal business development coaching and training programs are working. In a piece for the May 2022 edition of LJN “Marketing the Law Firm” newsletter, Deb Baker outlines multiple ways to leverage business development coaching and training to achieve top line results.
As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this LMA Podcast episode, Debra Baker reflects on CX in a law firm environment.
