About Us

Holly Barocio

Holly Barocio

Managing Director

As a Senior Consultant with GrowthPlay, Holly Barocio helps lawyers leverage their natural business development strengths and find authentic approaches to improve their sales performance.

An experienced business development coach and trainer who has worked in the legal industry for 14 years, Holly has partnered with numerous AmLaw 100 and 200 firms and regional mid-size firms to help attorneys master business development fundamentals. Prior to joining GrowthPlay, Holly was the head of marketing and client services for a Chicago-based law firm, where she led initiatives around new business development, attorney coaching, and client service interviews.

Holly is co-chair of the Legal Marketing Association’s (LMA) Diversity & Inclusion Committee and serves on the board of the Legal and Professional Services Council (LPSC). She has previously held leadership positions with Chicago Association of Legal Personnel Administrators and various National Association for Law Placement (NALP) work groups.

She regularly presents on business development, professional branding, and relationship building to organizations including LMA, LPSC, the Association of Legal Administrators, the Professional Development Consortium, NALP, Northwestern Pritzker School of Law, and the American Association of Law Libraries. Clients that have worked with Holly say that she is able to provide practical, realistic advice and a perspective on what helps others be successful.

Holly graduated from the University of Michigan in Ann Arbor. She is a passionate ice hockey fan and player, and currently serves as board president of Rampage Women’s Ice Hockey.

Recent Posts

In the News
Holly Barocio

Legal Management: Setting Laterals Up for Success

Success in lateral hiring is like a coin flip — literally. According to a recently published ALM Intelligence and Decipher report titled, “Risky Business — Rethinking Lateral Hiring,” almost half of all lateral hires leave within five years, and 62% underperform in bringing over their stated books of business.

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